Online marketing 101 – if it takes someone more than three clicks to get somewhere, you’re going to lose a sale. After owning a SaaS-based company for more than 15 years, I wholeheartedly concur. But the stakes are much higher when those extra clicks compromise the safety of patients and their caregivers.
We believe that information is power for patients and caregivers. In fact, that is the very foundation of Rpharmy and our products. Equally important, however, is the trust our customers have in us to protect their right to confidentiality.
In 2019, the Department of Health and Human Services proposed some changes to regulations that would give patients easier access to their medical information. On the surface, this is a great way for people to have more control over their own healthcare. What is not clearly communicated in these new regulations are the risks that come with the electronic transmission of confidential medical information from one provider to another, one system to another. If one of these providers is using a third-party server like Google to house information, who else can have access to that information? Suddenly, private medical information becomes currency.
A little over a decade ago, we were approached by someone who wanted to pay for customer information in our database indicating that we could make a healthy profit if we would sell that data. The information Rpharmy receives from our customers is private…period. In fact, we have language in our contracts to highlight the fact that we do not sell our customers’ information.
We know that there is a lot of work going on to find a universal, secure way to give patients easy access to medical information so that they are empowered to take control of their care. And we support patient access – if they give permission and we can all be assured that the access is secure.